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Deliberate innovation

How to deliberately generate mature, innovative ideas: R & D, product development, performance improvement:

1. The problem with innovation is that it’s biologically challenging to generate true, outside the box ideas and solutions.
2. The intuitive solution is to research first, then prototype.
3. The consequence is slow, expensive, low quality, narrow, inside-the-box and unpredictably long innovation, because research is unreliably focused and the deeper insights only emerge at the prototyping stage.
4. The counter-intuitive solution is to force fast-cycle alternative generation and integration prototyping, supported by highly-focused research to generate additional alternatives.
5. The prosequence is more and better innovation faster, because of the widening and deepening impact of being forced to develop and combine outside of the box ideas, in refinement of an ever-evolving prototype.