Executive Summary

I. Introduction

Orchestrated National Ingenuity is a nationwide campaign to deliberately stimulate and provoke the national productivity transformation which John Key is seeking (and which we support as the fundamental recession solution requirement) and bring about a dramatic improvement in investor confidence and activity in the process.

II. Requirement

The intervention has to be simple, universal and, above all, extremely effective in bringing New Zealand out of the recession earlier and better than any other country in the world. It needs to increase investor confidence and activity dramatically, trigger a national and, if possible, a worldwide recovery from the recession and create sustainable economic growth into the future.

III. The intervention

The solution concept is to run a well-timed and -targeted national campaign to deliberately evoke and disseminate individual, organisational and national Kiwi Ingenuity through the promotion of a set of simple, option-rich productivity frameworks and universal productivity solutions.

The intervention contains specific roles and engagement frameworks for:

  1. The Prime Minister, himself.
  2. Government ministers and MP’s.
  3. Opposition MP’s and parties.
  4. Industry sectors and associations, including banking, accounting, consulting, training, the media and local government.
  5. Gaining support; funding the programme; bringing the nation to engage; disseminating the solutions; accelerating adoption and refinement, nationally, organisationally and individually and; engaging expats and retirees in the process.

It also contains notes on how we can capitalise on the natural and inevitable impact of a dramatic growth in local productivity.

IV. High-level project plan 

  1. Pilot/soft-launch/public-launch decision.
  2. Refinements and extrapolation.
  3. Launch.
  4. Sector mobilisation (Banks, Consulting, Accounting, The Media; Education, Industry Associations, Local Government).
  5. Mobilisation of NZ Icon Companies.
  6. Special campaigns and competitions.

V. Next steps

  1. Gary Bartlett to meet with John Key to explore the solution in more detail.
  2. Decision to progress or not – and in what way.
  3. Run the project.


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