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I. The Orchestrated National Ingenuity message, in a nutshell

The Orchestrated National Ingenuity message is: 

1. The only sure way of turning the recession around is through more positive gearing. We have to create more value, on less effort, in less time. We need to become more productive than we’ve ever been. We need to find better ways of doing things.
2. There are always better ways of doing things – we just can’t see them until we really look for them.
3. There are two primary ingredients for finding better ways:
   1. an urgent need and
   2. ingenuity.
4. The recession has created an urgent need and, as New Zealanders, we have a tremendous advantage over the rest of the world, because Ingenuity is our game.  Ingenuity has enabled us to carve out a world-leading lifestyle for ourselves. Ingenuity has enabled us to punch above our weight on the world stage. Ingenuity is our game – and now is our time.
5. Here is what we need to do:
   1. Short version
      1. Work out what to do from the outcomes we want, backwards (this is what we’re good at – ingenuity) and
      2. Implement in short fast cycles.
   2. Longer version
      1. Key everything to outcomes.
      2. Identify the primary prerequisites for success.
      3. Work up a counter-intuitive solution to meet the prerequisites (this is what we’re good at – ingenuity).
      4. Implement in small, fast, ever-advancing cycles, returning to Step 1 at the end of each cycle.
6. Use and adapt the universal productivity solutions from the MED website if you can, to get your business up and running fast. Develop your own solutions once you’ve got things going – or if you can’t find a universal solution that works for you.
7. Share your ingenuity with others. Collaborate with others to take things to the next level. Submit your solution and success story to one of the ingenuity sites. Enter it in one of the competitions.