The Prime Minister's role
The Prime Minister’s role is crucial to the extent and immediacy of New Zealand’s success, given his position, commercial astuteness and the leadership role he’s adopted in addressing the recession. Although there are facets of the campaign which could work without his personal leadership and design contribution, the impact would be substantially diluted if he were not to lead the intervention.
His role is to champion Kiwi Ingenuity and mobilise the nation to greater and greater individual and collaborative ingenuity. He will promote a simple, refined version of the Kiwi Ingenuity Framework as a vehicle for directing that ingenuity. He will constantly remind us that there is always a better way and challenge us to find it – by urging ingenuity and talking in terms of keying everything to outcomes, identifying the prerequisites, working up counter-intuitive solutions to meet the prerequisites and implementing in short, fast never-ending cycles.